Choosing advertising media

Business of any kind depends a lot on advertising, since you need to get the word across to potential customers. Choosing the right advertising media is very important if you wish to see our clientele grow, and yet do not want to end up wasting many resources on worthless advertising.

Here are some things to keep in mind when selecting an advertising media.
- What are the features of your products that you want to emphasize?
- Are you building a brand for your company or just want to sell a product?
- How much are you ready to spend on advertising?
- What is the profile of the targeted customers?
- How frequently will your products be bought?
- At what time do you want to display the ads?
People have different moods at different times, so advertisements have differing psychological impacts based on the time of display of ads.

IBM Study: The end of advertising as we know it

The next 5 years will hold more change for the advertising industry than the previous 50 did.

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, “The end of advertising as we know it.”

Imagine an advertising world where … spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots. (more…)