Marc Rubianni

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Choosing advertising media

Jure — Sat, 29 May 2010 07:57:28 +0000

Business of any kind depends a lot on advertising, since you need to get the word across to potential customers. Choosing the right advertising media is very important if you wish to see our clientele grow, and yet do not want to end up wasting many resources on worthless advertising.

Here are some things to keep in mind when selecting an advertising media.
- What are the features of your products that you want to emphasize?
- Are you building a brand for your company or just want to sell a product?
- How much are you ready to spend on advertising?
- What is the profile of the targeted customers?
- How frequently will your products be bought?
- At what time do you want to display the ads?
People have different moods at different times, so advertisements have differing psychological impacts based on the time of display of ads.

IBM Study: The end of advertising as we know it

Jure — Sat, 29 May 2010 07:37:35 +0000

The next 5 years will hold more change for the advertising industry than the previous 50 did.

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, “The end of advertising as we know it.”

Imagine an advertising world where … spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Based on IBM global surveys there are four change drivers shifting control within the ad industry:

Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world.

Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content.

Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model.

Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.

Change has been a part of our industry but the changes we are seeing now are coming more rapidly than ever before. These changes in communications technology also greatly impacts agency new business practices. So far agencies have been slow to adjust.

MARC RUBIANNI TRIATHLON TEAM

Jure — Sat, 29 May 2010 07:11:35 +0000

Perseverance, interdisciplinary, patients and a lot of input energy is needed to achieve results in triathlon. It is the same analogy like in business world. That was one of the reasons why we have decided to support triathletes.

Marc Rubianni Triathlon Team promotes triathlon as such, and the idea of an active lifestyle to involve interdisciplinary activities with successful combination of everyday life.

If you want to actively join the team or you would like to know more about the activities of the Triathlon Team, please contact us or follow the site regularly.

If you have dedication, and pride, and never quit, you’ll be a winner. The price of victory is high but so are the rewards. Paul “Bear” Bryant

Partners

Jure — Fri, 28 May 2010 15:33:00 +0000

Become one of our partners. Do not hesitate and contact us office@marc-rubianni.com.